Dear Friend,
Imagine a "done
for you" marketing system that generates very hot leads,
incoming phone calls, referrals, and sales, even from people you
never talk to! How would you like to have thousands of emails
going out every week in your name, to prospects who have
requested information from you, written by a professional
sales copywriter and proven to generate calls, emails, and pre-set
appointments with prospects clamoring to talk to you? What
if you could quit worrying about marketing, application processing,
underwriting follow-up, post-sale communication, and all the other
details that bog you down - and you could spend your energy on
what you do best - selling to qualified prospects?
That is how business
works for those who are chosen as ColoHealth
Independent Sales Advisors.
The population growth
and booming economy of Colorado, along with the drop in employer-provided
health insurance, has resulted in a huge explosion of business
for Colorado health insurance agents who understand how to market
and position themselves. ColoHealth
has a limited number of openings opportunities for ambitious sales
people independent contract agents who wish to partner with us..
If you're like most
salespeople, you don't have the time, technical skill, or interest
to put together websites, quote systems, multi-step marketing
sequences, client retention systems, online applications, direct
mail campaigns, and all the other marketing methods that generate
sales and a large residual income for the top insurance agents.
Now you can integrate
into a marketing system that's already put together for you.
Selling
Insurance the EASY Way
My name is Wiley Long;
I'm president of ColoHealth.
I started my insurance career calling on so-called "telemarketing
leads". I would guess four out of five people told
me they weren't interested before I even got three words out.
Most would hang up on me, many cussing me out before slamming
the phone down.
The only way I learned
to survive was by cold-calling. It could take hours of rejection
before getting a "maybe", and then I usually had to
get in my car to drive to the prospect's house or place of business
to try to close the sale. I was broke, tired of all the
rejection, and sick of the long, long hours.
I
knew there had to be a better way!
In 2001 I put up my
first website, and began studying marketing earnestly. I
read dozens of books, attended seminars that cost me thousands
of dollars, spoke with experts, and hired expensive copywriters.
And the work paid off.
Today ColoHealth
is the number one agency in Colorado offering individual and family
health insurance plans. Hundreds of unique visitors come
to our site every week, seeking our expertise and requesting applications.
Today
more people sign up through my online system without every even
speaking to me than I used to sell working an 80-hour week.
Many of our other sales close after a 2-minute phone call,
or a quick email exchange just to clarify a point or two.
And after buying from
us, our clients stay with us. And they buy more.
And they send us their friends and colleagues.
So what is the secret?
Well that's a big question, but the short answer is that we have
put together a highly effective marketing system.
McDonald's didn't become the largest restaurant chain in the world
because of its great hamburgers; it did so as a result of the
systems it put in place to make its processes both efficient
and effective.
When you are integrated
into our system, you will benefit from the thousands of hours
we've put into refining our message, the professional copywriters
we've hired, and the thousands of dollars we continue to spend
optimizing our search engine results and conversion ratios.
Let
Me Tell You About The Actual Easy Sales Secrets Of Our Marketing
System That Will Once-And-For-All Put Your Insurance Sales On
AUTOPILOT
If you are interested
in growing your success in the health insurance business, please
read the following information very carefully. Whether or
not your Independent Advisor application is accepted, you will
learn a lot by simply understanding what has made ColoHealth
so phenomenally successful. If we both agree that having
you on board as part of our team would be mutually beneficial,
this is the system that you will become a part of:
Easy
Sales Secret #1:
ColoHealth's
Website and Reputation
ColoHealth
is firmly established as the experts in Colorado health insurance
plans. We have been at the top of Google for years, and are a
trusted source of information and advice to thousands of Coloradoans
who purchase individual health insurance.
When you represent
ColoHealth,
you benefit from the instant credibility the ColoHealth
brand name represents. Readers can obtain detailed information
on virtually any aspect of conventional and HSA-qualified health
insurance - from instant health insurance quotes and online applications,
to details about how the tax benefits of HSAs work, to information
on banks and administrators where someone can establish their
HSA.
Not only does our website
serve as an information resource, but it actually does your
selling for you, so that by the time you talk to your prospect
they are very well informed and ready to do business. Imagine
the difference when talking to a cold prospect versus one who
has already done their research, compared quotes, and is simply
deciding between the $3000 deductible and the $5000 deductible.
Of course, it's
not always that easy. That's why the next Easy Sales Secret
drives sales through the roof:
Easy
Sales Secret #2:
Talk to HOT Prospects
Everybody needs health
insurance, and many people must buy it themselves because they
are not covered by an employer. But few enjoy the process,
and most buy only when the pain of their current situation gets
strong enough to motivate action.
By capturing prospects
when they are actively looking for information on HSA-qualified
health insurance plans, we are able to hit them with our marketing
message at a time when they are most receptive to hearing it.
Independent advisors
who participate in our lead program are able to speak with very
interested prospects that actually want to talk to them.
When we talk to a prospect they have typically already looked
at their options, and are ready to make a decision - what an excellent
time to answer short questions and set up a telephone appointment
to help the prospect choose a plan and get signed up.
When we can't reach
them on the phone, the next Easy Sales Secret puts the sales process
on autopilot:
Easy
Sales Secret #3:
Ongoing Automated Marketing Messages
How many people are
on your "still thinking about it" list? Are you
still keeping in touch with them on a regular basis? And
if so, is it really the best use of your time?
Imagine a series of
well-timed emails going out in your name, further establishing
your credibility, selling the reader on:
- what are their best
options
- why they should
get coverage from you
- why they should
take action now
We have put hours and
hours into perfecting our written sales letters, making our messages
so compelling and so convincing that most readers would think
twice about buying health insurance from anyone else but
you.
Each email comes directly
from you, in your name. If the prospect replies to the email,
it goes directly to you. Anyone who does not sign
up right away will continue to receive communication from you
every few days, for the next 5 weeks. They'll learn more
about copay plans, HSAs and the tax advantages of these plans,
how to compare plans, and how to choose an agent. The decision
to do business with us ultimately becomes a no-brainer.
Setting up
an autoresponder to send out emails is not that difficult, but
getting the message right, is. Every one of our email messages
has been reviewed and updated by a leading professional sales
copywriter who really understands how to influence people to take
action now.
"ColoHealths
system of insurance marketing and follow up is the best
Ive ever seen"
Having been
in the insurance industry for the past eight years in
several capacities - as an agent, managing broker and
eventually an agency owner - I can honestly say that Wiley
Longs system of insurance marketing and follow up
is the best Ive ever seen. The burden of following
up with warm and cold leads has been completely taken
off of my shoulders so that I can concentrate on the new
business coming in. I have never been so on top
of my follow up with clients.
I am alerted
every morning of Birthday calls to make, renewal calls
(with all the renewal information included) and underwriting
updates are given to me on a daily basis. Hot leads are
regularly sent to me and I have the support of Wiley's
agency behind me to assist with the follow-up required,
I can write large amounts of business with no overhead
and none of the headaches typically associated with being
in the insurance business (this sentence sounds like "I'm
not a business owner". I also enjoy our weekly tele-coaching
calls that include sales goals, important updates, producer
contests, guest speakers and a sense of camaraderie.
Even with
the knowledge and experience I had I was unable to reach
my full potential as an agent due to the massive amounts
of follow up and overhead of owning a brokerage.
The marketing that ColoHealth
does gives me so much credibility, and I have the confidence
of my prospects right away. I make great money,
I make my own hours and I am the agent my clients deserve
to have. All of this has been made possible by an
amazing system and the great support I receive from this
agency.
Chelsea
Miller
Fort Collins, CO
|
Easy
Sales Secret #4:
Special Reports That Generate Traffic and
Further Establish Your Credibility
The consumers out there
have a real desire to find a better solution for their health
insurance needs. They've heard about health savings accounts,
but most have a difficult time finding anyone who can clearly
explain things, and answer all their questions.
That is why so many
people order our special report, Colorado Health Insurance
Made Easy. We also offer reports on life insurance,
health reimbursement arrangements, ways to save money on medical
expenses, and other valuable information. Offering unbiased,
reliable, hard-to-find information is one of the best ways we
generate leads from prospects who are truly interested in what
we have to offer.
Our independent advisors
have exclusive access to this material, along with systemized
methods of using them to continually generate additional inquiries.
Easy
Sales Secret #5:
"No-Talk" Online Sales From People You Don't Even Talk
To!
What's even better
than having interested prospects calling you on the phone ready
to buy? It is customers who sign up online without even
talking with you first. All Independent Advisors receive
their own landing page which they can use to offer quotes or special
reports from ColoHealth.
Any lead generated through that site is coded with your name,
and if the prospect signs up you get the credit, whether you talk
to them or not.
There are only so many
hours in the day, and even the hardest working agent can only
speak with a limited number of prospects per week. But if
you have the right systems in place you can actually make
sales while you sleep!
We call these "no-talk"
sales, and we love'em! ColoHealth
will provide the website, the mechanism to capture the contact
information, and the automated follow-up. You check the
sales report in the morning, and see who bought the night before.
A lot of people out
there work very hard. The most successful also work smart,
and put technology to good use.
Easy
Sales Secret #6:
Make Multiple Sales At Once via Teleseminars
One of the keys to
high income is figuring out ways to "multiply" yourself.
One of the many ways our advisors do so is through the use of
teleseminars.
Every week our independent
advisors are doing teleseminars where sometimes dozens of people
show up, interested to learn about HSAs and how to obtain an HSA-qualified
health insurance plan, their health insurance options, and how to
choose and sign up for a plan. We provide scripts, marketing
sequences, website sign-ups, and we even pay for the call.
A well-run teleseminar
will further increase your status and reputation as an expert,
and will often result in
10 or more sales within an hour after the call.
Easy
Sales Secret #7:
Pre-Set, Qualified Telephone Appointments
Effective salespeople
spend their time speaking with people who are ready to buy.
So when someone calls interested in getting some assistance in
choosing a qualified health insurance plan, we schedule a qualified
appointment for you, based on the times you make available on
your online scheduler.
You receive all the
information you need to do some research before the call so you
are well prepared. You'll know the ages, health, smoking
status, and why the prospect is interested in a new plan.
The prospect also receives
the information they need to prepare for the call (and, critically,
to prepare them to be ready to make a decision when they do talk
with you).
The
result is that you are no longer "pitching", but instead
you are advising. You have credibility before
you even say hello, and your job now is to simply help the prospect
find the best plan for his or her needs, and get them enrolled.
Our top advisors are closing 80% or more of their pre-scheduled
appointments.
Easy
Sales Secret #8:
Home Office Support To Free Up Your Time
Most agents spend a
whole lot of time on paperwork. How much of your time do
you want to spend hunting down new clients to get missing info
so you can submit the application to the insurance company?
How many hours do you spend each week following up on the underwriting
status of your applications?
More importantly,
how much time will you really have available to do these activities
when you are selling 2, 5, or 10 plans a day or more? Our
system is designed to let you spend your time doing what you do
best - selling - and whenever possible and prudent we handle the
back office paper work and nitty gritty for you.
One of the keys to
monetary success is to spend your time on highly productive activity.
Systemization of your business is critical, but you must also
have a well-trained and responsible staff to handle all the details.
If you've ever tried to hire, train, and manage office staff,
you know how valuable this is to our independent advisors.
"I
have sold over $100,000 in premium in a single week, multiple
times..."
While I
have always enjoyed helping others, I was never one who
felt a calling to sell. However, as
a trusted ColoHealth
Independent Advisor, I found there is really little selling
involved. I work when I want, from where I want,
fielding primarily pre-set appointments. I have
never seen any sales system of any kind that caused prospects
to literally line up and wait for an appointment with
me like this. Best of all, when these appointments
do occur, the prospects are so primed to make a buying
decision that assisting them in choosing the best product
to fit their particular situation is unlike any sales
process I have ever been a part of.
Using the
ColoHealth
system, I have sold over $100,000 in premium in a single
week, multiple times. The incoming calls and e-mails
are from people that are ready to buy, and just need a
little advice on which plan they should chose. I
cant imagine any sale ever being any easier.
Stephen
F. Adams
Athens, GA
|
Easy
Sales Secret #9:
"Done For You" Back-End Sales Marketing
When you close the
sale, are you done? If so, you're missing out on a lot
of money. ColoHealth's
automated marketing systems help you maximize total customer value.
Here are some of the sales you'll capture that you used to miss:
- Guaranteed-issue
plans to people who have been declined
- Lapsed clients who
still need coverage
- Term life insurance
sales
- Health Reimbursement
Arrangements (HRAs)
- Accident Plans
- Dental Plans
- More!
Most of these sales
processes are integrated into our automated follow-up system,
so you may not have to do anything to add additional income revenue.
Easy
Sales Secret #10:
Even MORE Ongoing Marketing Done For You, Every Week
One of the things that
has surprised us as we've built our system and tracked our results
is how many sales we get from people who initially inquired weeks,
or even months earlier. So after the initial marketing sequence,
our prospects continue to hear from you every week. They
receive informative emails that maintain that critical balance
of providing valuable information, while creating urgency and
a call to action.
The
results are sales coming in every week from prospects we might
have otherwise written off.
In addition to email,
at times we'll use direct mail, voice mail, fax, teleseminars,
and other media to drive response and surge sales. We do
the work, and our Independent Advisors close the sales.
Easy
Sales Secret #11:
Keeping The Business On The Books
One of the great things
about the insurance business is that you build a residual
income, where you can get paid for years and years for a single
sale. ColoHealth
has numerous methods to keep clients on the books, keep them
buying additional products, and referring their friends and colleagues.
By keeping in touch
with our clients on a regular basis, we are building a long-term
relationship with them that can double or triple your renewal
income. Marketing guru Dan Kennedy calls it "Fencing
the Herd". Here are some of the ways we nurture the
relationship:
- Post-Sale Wow
Packet
- right after someone applies for coverage with us, a thick
packet of information is sent to our clients, along with a letter
from you, welcoming them to ColoHealth,
and sharing with them ways they can save money on their medical
expenses.
- Maximize Your
HSA - our
acclaimed monthly newsletter goes to our members who choose
an HSA plan, and focuses on ways our clients can lower their
medical costs, reduce their taxes, and maximize the value of
their HSA.
- ColoHealth
Update - Our monthly direct mail newsletter which contains
helpful articles, offers for additional products and services,
and helps develop the "relationship", which turns
customers into long-term clients.
- Birthday Cards
- customers receive a birthday postcard directly from you.
These touches generate referrals, life insurance sales, and
greater loyalty from our customers.
- Other "touches"
throughout the year
- your customers will not forget you when they get holiday greetings
and other occasional touches every few weeks.
ColoHealth
customers are not just "sales", they are long-term clients.
Because of the level of service we provide, the valuable information
we provide and the ongoing communication, our business stays on
the books. And our customers buy more, and refer their friends.
All this, of course, means greater success and income for us,
and for our Independent advisors.
"Having
been in the insurance business for 16 years, I can truly
say this system is fantastic."
Finally
no more cold calling or driving around picking up checks.
The leads
are coming into my office, on my PC, and people are anxious
to talk.
I can set
my own schedule, work from multiple locations on my laptop
all while having a professional presence. Some weeks I'm
writing over $50,000 in annualized premium, while still
spending plenty of time with my 3-year old son.
This is
the first time in 16 years that my insurance business
has given me so much freedom!
Paula
Santamaria
Atlanta, GA
|
Easy
Sales Secret #12:
Online Database To Track Your Clients and Prospects
Its easy, organized,
and all in one place. See who is in your marketing funnel,
and where they are. You can put prospects into relevant
groups so you can efficiently manage your follow-up calls.
See what plan they bought, any notes you've made on previous conversations,
and what automated marketing steps are coming up.
To consistently reach
high levels of insurance production, you must have a system in
place that is organized and efficient. If you have to hunt
for notes scribbled on scraps of paper, go through lists of who
you need to call back or follow-up on, or try to remember past
conversations, you will never make the big money.
Our system has everything
in one place. It allows you to quickly retrieve any information
you need on clients and their policies, track prospects and all
past marketing touches, and start and stop pre-written marketing
campaigns.
Easy
Sales Secret #13:
Access to Exclusive ColoHealth-Generated
Leads
As you can imagine,
we generate quite a few leads, many more than we can effectively
work ourselves. When you integrate into our system, you
have the opportunity to have those leads assigned to you at a
very low cost. In fact, as long as you maintain certain
production levels, the leads may not cost you a penny!
Company-generated leads
assigned to our advisors are marketed to in the advisor's name.
Advisors who participate in the lead program have new leads assigned
to them in real time, every day. Those leads are then marketed
to in the advisors name, automatically.
Easy
Sales Secret #14
Comprehensive Training
Everyone accepted into
the Independent Advisor program undergoes an extensive training
program covering all aspects of our HSA sales success program.
Before representing ColoHealth,
all of our advisors must demonstrate an expertise in HSAs, HSA-qualified
health insurance plans, and the plans that they will be offering.
If you are accepted
into this program, you will participate in an intensive two-week
learning program of teleconferences and home study, so that you
have the knowledge and information you need to confidently represent
ColoHealth,
and to maximize your sales results.
You will then receive
one-on-one coaching to help you polish your presentation, smooth
out your closing, and maximize your sales. Ultimately we
are only as successful as our advisors, so we are very committed
to your growth and success.
Isn't
It Time To Quit Struggling, And Start Making Some
REAL MONEY?
As we put together
our marketing system, we naturally became extremely busy
trying to handle the onslaught of calls, emails, and applications.
It got to where our one sales person was bringing in over 30 applications
per week!
For most business that
comes from company-generated leads, we pay successful advisors
10% commission for the first 12 months, and 2.5% commission after
that for as long as the business stays on the books. The
average monthly premium is $250, or $3000/year.
If you submit only
13 sales per week you will generate about $2 million in annualized
premium. Your first-year earnings will be about 10% of whatever
business stays on the books. In addition, you will be paid
for accident plans, dental plans, HRAs, life insurance sales,
international travel insurance, and other services we offer.
And as long as you are an advisor with ColoHealth,
you will continue to earn
renewal income on your clients for as long as they remain a customer.
For business coming
from your own landing page or any other leads that you generate,
we pay even higher first-year commission, up to 12%!
If you are comfortable
with the living you are making, and if your marketing program
is bringing in all the business you can handle, then you can stop
reading now. If you are not ready for this, if you don't
see the value in what we're providing our independent advisors,
then quit dreaming and get back to work.
But if you've read
this far you now realize that there is a better way. You
can either try to recreate it (print this page out, tape it to
your wall, and study it); or you can possibly become part of it.